APA (7th ed.) Citation

Robson, K. (2022). Differentiation and positioning: Uber versus Lyft. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Robson, Karen. Differentiation and Positioning: Uber Versus Lyft. London: SAGE Publications: SAGE Business Cases Originals, 2022.

MLA (9th ed.) Citation

Robson, Karen. Differentiation and Positioning: Uber Versus Lyft. SAGE Publications: SAGE Business Cases Originals, 2022.

Warning: These citations may not always be 100% accurate.