Cover Image

China Coast : a case on multi-unit restaurant feasibility /

The case is set in the early 1990s when General Mills was getting its strategic house together in anticipation of an initial public offering of its restaurant division - what is now known today as Darden Restaurants, Inc. The General Mills Restaurant Group was comprised of Red Lobster, The Olive Gar...

Full description

Bibliographic Details
Main Author: Yang, Sybil S. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2021.
Series:SAGE Business cases.
Subjects:
Chain restaurants > China > Case studies.
Chaînes de restaurants > Chine > Études de cas.
Chain restaurants
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: TX945 .Y36 2021
 
Call Number Status Get It
TX945 .Y36 2021 Available