Rashid : crafting behaviour for financial inclusion /

In July 2015 a six-foot-tall octogenarian gentleman entered the bank branch with his wife and stood in front of the branch manager (BM), the only officer in the branch. After waiting for a couple of minutes the man requested the BM for some help, introducing himself as "Rashid." He then to...

Full description

Bibliographic Details

Main Author:	Panchasara, Manish (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Customer services > Case studies. Customer relations > Case studies. Service à la clientèle > Études de cas. Customer relations. Customer services. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book