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Neons fashion LLP (A) : a small seller on Amazon marketplace /

This case provides details of how independent sellers are at the mercy of marketplace operators and ends with the need to review the choices of sales channels for different categories like fashion garments and fashion accessories and for the upcoming launch of kids' shoes.

Bibliographic Details
Main Authors: Mukherjee, Saral (Author), Abhishek (Author), Balasubramani, Soundarya (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2019.
Series:SAGE Business. Cases.
Subjects:
Small business > Case studies.
Teleshopping > Case studies.
Sales > Case studies.
Vente > Droit > Études de cas.
Sales.
Small business.
Teleshopping.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case provides details of how independent sellers are at the mercy of marketplace operators and ends with the need to review the choices of sales channels for different categories like fashion garments and fashion accessories and for the upcoming launch of kids' shoes.
Item Description:Originally Published in Mukherjee, S., Abhishek., & Balasubramani, S. (2019). Neons Fashion LLP (A): A small seller on Amazon marketplace. IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Physical Description:1 online resource : illustrations.
ISBN:9781529776218
152977621X