Ryder Rides : the synergy between accounting and marketing /

The synergy between accounting and marketing is often overlooked despite the implications in strategic decision-making (Roslender & Hart 2006) and cross-functional operations (Cravens & Guilding 1999). Marketing students are rarely exposed to the accounting information they need to be effect...

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Bibliographic Details

Main Authors:	Rankin, Robert, active 2020 (Author), Mintu-Wimsatt, Alma T. (Author), Henderson, Cassy D. (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2020.
Series:	SAGE Business. Cases.
Subjects:	Accounting > Case studies. Marketing > Case studies. Marketing > Études de cas. Accounting. Marketing. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book