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The Washington Redskins : when public perception challenges a brand /

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement. The team, its owners, sponsors and fans confront a momentous shift in American tolerance for racially charged brands following the death George...

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Bibliographic Details
Main Authors: Ludwig, Carson (Author), Wallace, Kaitlyn (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020.
Series:SAGE Business. Cases.
Subjects:
Washington Redskins (Football team) > Case studies.
Washington Redskins (Football team)
Corporations > Public relations > Case studies.
Corporate image > Case studies.
Branding (Marketing) > Case studies.
Sociétés > Relations publiques > Études de cas.
Entreprises > Image > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Corporate image.
Corporations > Public relations.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement. The team, its owners, sponsors and fans confront a momentous shift in American tolerance for racially charged brands following the death George Floyd in 2020. Sponsorship arrangements, logotypes, even the team's name are under fire.
Item Description:Originally Published InLudwig, C. & Wallace, K. (2020). The Washington Redskins: When Public Perception Challenges a Brand. 20-10. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Physical Description:1 online resource.
ISBN:9781529780741
1529780748