The Washington Redskins : when public perception challenges a brand /

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement. The team, its owners, sponsors and fans confront a momentous shift in American tolerance for racially charged brands following the death George...

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Bibliographic Details
Main Authors:	Ludwig, Carson (Author), Wallace, Kaitlyn (Author)
Format:	eBook
Language:	English
Published:	London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020.
Series:	SAGE Business. Cases.
Subjects:	Washington Redskins (Football team) > Case studies. Washington Redskins (Football team) Corporations > Public relations > Case studies. Corporate image > Case studies. Branding (Marketing) > Case studies. Sociétés > Relations publiques > Études de cas. Entreprises > Image > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Corporate image. Corporations > Public relations. Electronic books. Case studies.
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Call Number	Status	Get It
Call Number:		HD59.2 .L83 2020

HD59.2 .L83 2020	Available