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Cravings : baking a new strategy for growth /

Prajakta Desai is a baker and entrepreneur, who owns Cravings, a start-up company specializing in baking custom cakes in Mumbai, India. The market for cakes and other baking confectioneries is growing in Mumbai. After being in business for over a year and building a brand for Cravings, Desai contemp...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Small business > Growth > Case studies.
Business planning > India > Mumbai > Case studies.
Petites et moyennes entreprises > Croissance > Études de cas.
Business planning.
Small business > Growth.
India > Mumbai.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Prajakta Desai is a baker and entrepreneur, who owns Cravings, a start-up company specializing in baking custom cakes in Mumbai, India. The market for cakes and other baking confectioneries is growing in Mumbai. After being in business for over a year and building a brand for Cravings, Desai contemplates the next step for her booming business. Is it viable to continue to cater to one client at a time and bake custom cakes, or would it be advisable to take large-scale orders? Desai's decision will determine the target market, set the pricing strategy, and devise the new business model in the growth stage.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529779967
1529779960