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Cravings : baking a new strategy for growth /

Prajakta Desai is a baker and entrepreneur, who owns Cravings, a start-up company specializing in baking custom cakes in Mumbai, India. The market for cakes and other baking confectioneries is growing in Mumbai. After being in business for over a year and building a brand for Cravings, Desai contemp...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Small business > Growth > Case studies.
Business planning > India > Mumbai > Case studies.
Petites et moyennes entreprises > Croissance > Études de cas.
Business planning.
Small business > Growth.
India > Mumbai.
Electronic books.
Case studies.
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Call Number: HD62.7 .M44 2022
 
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HD62.7 .M44 2022 Available