Harley-Davidson H-D Connect : reviving brand image through co-creation /

Harley-Davidson (H-D) is a leading motorcycle company that was formed in 1903 in the United States. Recently, the company has experienced several years of declining sales, even while enjoying a fair market share of close to 40% of the U.S. market. The H-D customer base is aging and the company needs...

Full description

Bibliographic Details

Main Author:	Sarkar, Sanmitra (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business. Cases.
Subjects:	Harley-Davidson Motor Company > Case studies. Harley-Davidson Motor Company. Branding (Marketing) > Case studies. Mobile apps > Case studies. Stratégie de marque > Études de cas. Applications mobiles > Études de cas. Branding (Marketing) Mobile apps. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book