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Intel : reinventing a technology brand /

Intel has become one of the world's largest semiconductor chip makers by revenue, and it is one of the most recognizable and valuable technology brands in the world. It became the dominant maker of microprocessors for PCs, notebooks, and servers through heavy investment in research and developm...

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Bibliographic Details
Main Author: Shamdasani, Prem N. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Intel Corporation > Case studies.
Intel Corporation.
Semiconductor industry > Case studies.
Branding (Marketing) > Case studies.
Semi-conducteurs > Industrie > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Semiconductor industry.
Electronic books.
Case studies.
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Call Number: HD9696.S44 I58743 2022
 
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HD9696.S44 I58743 2022 Available