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Royal Challengers Bangalore : pricing of tickets at the stadium /

Royal Challengers Bangalore, an IPL franchise cricket team, represented Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY17.At the beginning of the seaso...

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Bibliographic Details
Main Authors: Sahay, Arvind (Author), Tiwari, Tara (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2019.
Series:SAGE Business. Cases.
Subjects:
Cricket teams > India > Bangalore > Case studies.
Cricket > Economic aspects > India > Bangalore > Case studies.
Cricket > Aspect économique > Inde > Bangalore > Études de cas.
Cricket teams.
India > Bangalore.
Electronic books.
Case studies.
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Call Number: GV927.5.F56 S24 2019
 
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GV927.5.F56 S24 2019 Available