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Wuliangye Group : digitalization in marketing /

Traditional manufacturers in the digital era are under pressure to create customer value in an environment of rapidly changing customer buying patterns, and their existing connections with customers no longer give them sustainable competitive advantages. Therefore, the ability to deliver value to cu...

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Bibliographic Details
Main Authors: Li, Donghong (Author), Li, Xiaohui (Author), Zhou, Pinglu (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2019.
Series:SAGE Business. Cases.
Subjects:
Wuliangye Group > Case studies.
Internet marketing > Case studies.
Corporations > Growth > Case studies.
Marketing sur Internet > Études de cas.
Sociétés > Croissance > Études de cas.
Corporations > Growth.
Internet marketing.
Electronic books.
Case studies.
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Call Number: HF5415.1265 .L5 2019
 
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