Baheya Hospital's next step : surviving the NGOs' battle for donations /

The case explores the use of market segmentation, target market selection, and positioning, in addition to developing an effective marketing communication plan, especially how these marketing tools can be developed with the Baheya Hospital Foundation. Although Baheya succeeded in sustaining its bran...

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Bibliographic Details
Main Author:	Mourad, Maha (Author)
Format:	eBook
Language:	English
Published:	London : El Khazindar Business Research and Case Center, The American University in Cairo School of Business, 2022.
Series:	SAGE Business cases.
Subjects:	Target marketing > Egypt > Case studies. Women's health services > Egypt > Case studies. Non-governmental organizations > Egypt > Case studies. Cibles (Marketing) > Égypte > Études de cas. Organisations non gouvernementales > Égypte > Études de cas. Non-governmental organizations Target marketing Women's health services Egypt Electronic books. Case studies
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Call Number:		HF5415.127 .M68 2022

HF5415.127 .M68 2022	Available