MUZEN Audio : leveraging crowdfunding to grow a cultural and creative business /

Dejun Zeng has spent his entire life designing audio and radio devices and created China's first commercial tube amplifier. Founder and chief designer of MUZEN Audio, a retro audio brand in China, Zeng started the new venture in 2004 and designed its first radio device. Since then, he has devel...

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Bibliographic Details

Main Author:	Ryu, Sunghan (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Crowd funding > China. Export marketing. Financement participatif > Chine. Crowd funding Export marketing China Electronic books.
Online Access:	Connect to the full text of this electronic book