Insights-based market segmentation for competitive advantage : Majid al futtaim' malls /

The United Arab Emirates (UAE) is a story of economic success, having achieved a Gross Domestic Product per capita of US$40,864 in 2016. The value of the UAE retail sector stood at US$56.6 bn in 2016, and it is expected to exceed US$71 billion by 2021. However, the retail industry is facing a number...

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Bibliographic Details
Main Authors:	Ayyagari, Madhavi (Author), Parahoo, Sanjai (Author)
Format:	eBook
Language:	English
Published:	London : El Khazindar Business Research and Case Center, The American University in Cairo School of Business, 2022.
Series:	SAGE Business cases.
Subjects:	Market segmentation > United Arab Emirates > Case studies. Target marketing > United Arab Emirates > Case studies. Segmentation du marché > Émirats arabes unis > Études de cas. Cibles (Marketing) > Émirats arabes unis > Études de cas. Market segmentation Target marketing United Arab Emirates Electronic books. Case studies
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Call Number:		HF5415.127 .A99 2022

HF5415.127 .A99 2022	Available