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From Russia with bravado : the entry of mere into Germany's hyper-competitive food market /

The case describes the entry of Russia-based retailer Torgservis into Germany and analyzes its management strategy for expanding into an attractive international retail market. Under the name "Mere," the company wanted to gain a foothold in the German retail sector using the same strategy...

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Bibliographic Details
Main Authors: Lukesch, Maximilian (Author), Schmid, Yvonne (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Export marketing > Germany.
Export marketing
Germany
Electronic books.
Online Access:Connect to the full text of this electronic book

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