From Russia with bravado : the entry of mere into Germany's hyper-competitive food market /

The case describes the entry of Russia-based retailer Torgservis into Germany and analyzes its management strategy for expanding into an attractive international retail market. Under the name "Mere," the company wanted to gain a foothold in the German retail sector using the same strategy...

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Bibliographic Details

Main Authors:	Lukesch, Maximilian (Author), Schmid, Yvonne (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Export marketing > Germany. Export marketing Germany Electronic books.
Online Access:	Connect to the full text of this electronic book