If at first you don't succeed, try and try again? Negotiating skeptical customers and bridging cultural differences as a sales rep /

Michelle Tamura is a newly-minted sales representative at a U.S. biotechnology company specializing in portable benchtop electronics. Hired to tackle a potential expansion into the academic research market, she is given an opportunity to pursue a client with potential ties to Japan, her home country...

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Bibliographic Details

Main Author:	Kni͡azeva, Ekaterina (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Negotiation in business > Case studies. Négociations (Affaires) > Études de cas. Negotiation in business. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book