Seeking business-IT alignment : the case for a cloud-based CRM at Easy English /
Easy English (EE) is a small business founded in 2006 in Beijing, China, that provides personalized English training for children and youth aged 3-16. The company's leadership realized the strategic importance of information technologies (IT) to support and drive the company's success. In...
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Bibliographic Details
| Main Authors: |
Li, Liang
(Author),
Mao, Jiye, 1963-
(Author),
Zhang, Wei, active 2016
(Author),
Li, Zhi
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Renmin University,
2016.
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| Series: | SAGE Business Cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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