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CarMax : incumbent market leader facing new challenge /

CarMax, the leader in the used car dealership market, is facing challenges from both existing competitors and new entrants. CarMax achieved its leader position by improving transparency in the customers' selection and purchasing process, which has led to a better customer experience. However, t...

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Bibliographic Details
Main Authors: Jia, Yankun (Author), Winters, David, active 2021 (Author), Gentry, Richard J. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Strategic planning > Case studies.
Automobile industry and trade > Case studies.
Planification stratégique > Études de cas.
Automobiles > Industrie et commerce > Études de cas.
Automobile industry and trade.
Strategic planning.
Electronic books.
Case studies.
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Call Number: HD30.28 .J53 2021
 
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HD30.28 .J53 2021 Available