Internationalization strategy of Chinese private enterprises in Europe : Shuguang-learn by doing /

The Chinese firm "Nanjing Shuguang Chemical Group Co., Ltd" a leading chemical company in china was facing tough times operating in the European market due to various socio economic factors until it entered the Dutch market thanks to the economic connection between China and the Netherland...

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Bibliographic Details
Main Authors:	Yang, Shengyun (Author), Yue, Tao (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2012.
Series:	SAGE Business Cases.
Subjects:	China > Foreign economic relations > Netherlands. Netherlands > Foreign economic relations > China. Pays-Bas > Relations économiques extérieures > Chine. International economic relations. China. Netherlands. Electronic books.
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Call Number:		HF1604.Z4 N4 2012

HF1604.Z4 N4 2012	Available