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MenaTec : the rise of a local competitor /

This case provides a thorough analysis of the success story of MenaTec, an adhesives and detergent company with headquarters in Cairo, Egypt. The case offers an in-depth examination of a current problem faced by the CEO and the management team concerning the detergent business unit. MenaTec has been...

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Bibliographic Details
Main Authors: Sheta, Ashraf (Author), Aboughali, Jana (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Business planning > Egypt > Cairo > Case studies.
Detergent industry > Egypt > Cairo > Case studies.
Détergents > Industrie > Égypte > Le Caire > Études de cas.
Business planning.
Detergent industry.
Egypt > Cairo.
Electronic books.
Case studies.
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Call Number: HD30.28 .S54 2021
 
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HD30.28 .S54 2021 Available