Berger Paints : managing product performance through co-creation /

Berger Paints India Ltd. is a leading Indian paint company important in the industrial paints segment. The company organized two co-creation events to identify coating-related issues, with approximately 20 collaborators participating in the events. In these events, customers had a platform to discus...

Full description

Bibliographic Details
Main Authors:	Sarkar, Sanmitra (Author), Banerjee, Saikat (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Product management > Case studies. Quality of products. Produits commerciaux > Gestion > Études de cas. Qualité des produits. Product management. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HF5415.157 .S27 2021

HF5415.157 .S27 2021	Available