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Downtown Liquors : happy returns of International Women's Day /

In 2018, Downtown Liquors, a three-month old liquor store in the heart of Washington DC, gave away 200 bottles of wine for a penny each to women customers in honor of International Women's Day. The following year, owner Jaspreet Singh Tandon, an immigrant from Punjab, India who had lived in the...

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Bibliographic Details
Main Author: Veron, Ilyse (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Marketing > Management > Case studies.
Marketing > Gestion > Études de cas.
Marketing > Management.
Electronic books.
Case studies.
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Call Number: HF5415.13 .V47 2021
 
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HF5415.13 .V47 2021 Available