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Foster a cyberstar WeChat public account--"Cats Come" /

The case describes how the WeChat public account "Cats Come" has been fostered into a cyberstar. In the Web 2.0 era, new media led by WeChat and microblogging have gradually become the mainstream way to disseminate information and attract followers. Issues related to the operation of new m...

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Bibliographic Details
Main Authors: Wang, Yangwen, 1974- (Author), Yang, Bo, active 2018 (Author), Wang, Yiyun, active 2018 (Author), Qiu, Zizhen (Author), Yin, Jingdong (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2018.
Series:SAGE Business Cases.
Subjects:
Wechat (Firm) > Case studies.
Social networks > Economic aspects > Case studies.
Réseaux sociaux > Aspect économique > Études de cas.
Social networks > Economic aspects.
Electronic books.
Case studies.
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Call Number: HM741 .W36 2018
 
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HM741 .W36 2018 Available