Goodyear : navigating a socio-political firestorm /

The Goodyear Tire and Rubber Company was faced with a sitting president calling for a boycott of its products and growing consumer controversy. Social media posts displayed images approving Goodyear employee apparel supporting the Black Lives Matter social movement while banning apparel supporting B...

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Bibliographic Details
Main Authors:	Brooks, Bradley (Author), Powell, Gary E. (Author), Berka, Gregory Charles (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2021.
Series:	SAGE business cases.
Subjects:	Goodyear Tire and Rubber Company > Management > Case studies. Boycotts > Case studies. Boycottage > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.52 .B76 2021

HF5415.52 .B76 2021	Available