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Beijing Xiaoxiandun E-Commerce Limited Company, founded in 2014, invented a new product category, Fresh Stewed Bird's Nest, a precious ingredient with medicinal and health value in the traditional healthcare industry. It underwent operational hardship because of its early unclear positioning st...

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Bibliographic Details
Main Authors:	Cao, Hongxing, active 2024 (Author), Xiaolu, Yin (Author), Jie, Li (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Electronic commerce > Management > Case studies. Positioning (Advertising) > Case studies. Marketing > Case studies. Commerce électronique > Gestion > Études de cas. Positionnement (Publicité) > Études de cas. Marketing > Études de cas. Electronic books.
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Call Number:		HF5827.2 .C36 2024

HF5827.2 .C36 2024	Available