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Estranged bedfellows /

This case traces the relationship between Tempur Sealy International, the second-largest mattress producer in the United States, and Mattress Firm, the largest retailer of mattresses. Scott Thompson, Chairman and CEO of Tempur Sealy, contemplated an interesting proposition. In November 2018, Mattres...

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Bibliographic Details
Main Authors: Clark, Paul, active 2022 (Author), Young, Joyce A. (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2022.
Series:SAGE business cases.
Subjects:
Relationship marketing > Case studies.
Mattress industry > Management > Case studies.
Marketing relationnel > Études de cas.
Electronic books.
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Call Number: HF5415.55 .C53 2022
 
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HF5415.55 .C53 2022 Available