Ikinari Steak : reflections on a failed foreign market expansion /

The first Ikinari Steak location in the United States opened in Manhattan's East Village in February 2017. Rapid expansion in Manhattan was planned over five years, and 11 locations were opened by 2018. However, the standing-only fast-casual dining format was unpopular in the United States and...

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Bibliographic Details
Main Authors:	Hirakubo, Nakato (Author), Chen, Caroline (Author), Whaley, George, active 2023 (Author), Davis, Craig, active 2023 (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2023.
Series:	SAGE business cases.
Subjects:	Business failures > Case studies. Corporations > Growth > Case studies. Restaurant management > Case studies. Sociétés > Croissance > Études de cas. Restaurants > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The first Ikinari Steak location in the United States opened in Manhattan's East Village in February 2017. Rapid expansion in Manhattan was planned over five years, and 11 locations were opened by 2018. However, the standing-only fast-casual dining format was unpopular in the United States and Pepper Food Service, the parent company closed nine of the 11 locations in 2019. At the end of 2019, most restaurants in Japan were in decline. This descriptive case concludes at year-end 2019 with the company's president contemplating what went wrong with his expansion in the United States.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071944806 1071944800