Ikinari Steak : reflections on a failed foreign market expansion /
The first Ikinari Steak location in the United States opened in Manhattan's East Village in February 2017. Rapid expansion in Manhattan was planned over five years, and 11 locations were opened by 2018. However, the standing-only fast-casual dining format was unpopular in the United States and...
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Bibliographic Details
| Main Authors: |
Hirakubo, Nakato
(Author),
Chen, Caroline
(Author),
Whaley, George, active 2023
(Author),
Davis, Craig, active 2023
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Society for Case Research,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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