Budweiser social media boycott : marketing challenge /

Dylan Mulvaney, a popular transgender social media influencer, posted about Bud Light beer on April 1, 2023. This post was immediately criticized heavily by a section of the population. The company responded at once and sent two senior marketing executives responsible for the post on long leave, and...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Advertising > Beer > Case studies. Social media > Influence > Case studies. Sexual minorities in advertising > Case studies. Boycotts > Case studies. Bière > Publicité > Études de cas. Boycottage > Études de cas. Electronic books.
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Call Number:		HF6161.B5 M85 2024

HF6161.B5 M85 2024	Available