That's so gay : Kellogg's faces backlash to its "together with pride" cereal /

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg's foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in partnership with GLAAD, a national LGBTQ advocacy group,...

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Bibliographic Details
Main Authors:	Olsen, Paul C. (Author), Mitchell, Brandon, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE Business cases.
Subjects:	Social responsibility of business > Case studies. Product management > Political aspects > Case studies. Entreprises > Responsabilité sociale > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg's foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in partnership with GLAAD, a national LGBTQ advocacy group, was criticized by conservative groups with an anti-gay agenda as an abomination that promoted unnatural sin and vice. The questions for Flathau were whether the foray into pro LGBTQ brand activism was worth the backlash and whether Kellogg should continue its relationship with GLAAD.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071940686 1071940686