Cover Image

That's so gay : Kellogg's faces backlash to its "together with pride" cereal /

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg's foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in partnership with GLAAD, a national LGBTQ advocacy group,...

Full description

Bibliographic Details
Main Authors: Olsen, Paul C. (Author), Mitchell, Brandon, active 2022 (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2022.
Series:SAGE Business cases.
Subjects:
Social responsibility of business > Case studies.
Product management > Political aspects > Case studies.
Entreprises > Responsabilité sociale > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF5415.15 .O47 2022
 
Call Number Status Get It
HF5415.15 .O47 2022 Available