Creating a compelling data story : inside a search engine's ad sales strategy /

The case revolves around a marketing/sales executive Kushan, who works in the Ad Sales wing of a popular search engine. The case is situated in Mumbai, India, but is relevant to business and data science students worldwide. Over the course of the case, Kushan realizes that the company's marketi...

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Bibliographic Details

Main Author:	Kavitha Ranganathan (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2020.
Series:	SAGE Business Cases.
Subjects:	Internet marketing > Case studies. Search engines > Case studies. Marketing sur Internet > Études de cas. Moteurs de recherche > Études de cas. Internet marketing Search engines Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book