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Oxolloxo : repositioning an apparel brand through social media intervention /

Oxolloxo.com is an online women's apparel retailer in India. It began business in October 2013. In India's highly crowded online apparel market, it was challenging to establish itself as a customer preferred brand. The company adopted a social media marketing strategy to create its positio...

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Bibliographic Details
Main Authors: Maheshwari, Nidhi, active 2023 (Author), Dua, Riya (Author), Chauhan, Richa, active 2023 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE Business Cases.
Subjects:
Product management > Case studies.
Branding (Marketing) > Case studies.
Produits commerciaux > Gestion > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Product management
Electronic books.
Case studies
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Call Number: HF5415.15 .M34 2023
 
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HF5415.15 .M34 2023 Available