Indian smart TV market : a case of Realme's entry /

The case describes Realme's plans to launch its smart TV in India amidst multiple smartphone makers and electronics giants in the fray. In March 2020, Realme, a Chinese startup, announced the global debut of its smart TV in India in the second quarter of 2020. Followed by Realme India CEO Madha...

Full description

Bibliographic Details
Main Authors:	Taneja, Brij Mohan (Author), Puri, Sandeep, 1972- (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2021.
Series:	SAGE Business Cases.
Subjects:	Television > India > Receivers and reception > Marketing > Case studies. Digital television > India > Marketing > Case studies. Television > Receivers and reception > Marketing India Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		TK6653 .T36 2021

TK6653 .T36 2021	Available