Frozen food trend in Bangladesh : Golden Harvest /

Changes in lifestyle and diet in Bangladesh have contributed to growth in demand and consumption of frozen foods. This rapid development of the frozen food industry has led to the success of Golden Harvest Agro Industries. This case examines the pricing and market positions of Golden Harvest among l...

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Bibliographic Details
Main Authors:	Ahmed, Afnaan (Author), Uddin, S. M. Raihan (Author), Hassan, S. M. Rifat (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE Business Cases.
Subjects:	Frozen foods industry > Bangladesh > Marketing > Case studies. Frozen foods industry > Bangladesh > Management > Case studies. Bangladesh Electronic books. Case studies
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Call Number:		HD9217.B3 A36 2023

HD9217.B3 A36 2023	Available