Migrating to social networks while watching televised sports : a case study of the effect of enjoyment on second-screen usage during the world cup /

The World Cup is among the most popular televised sports events. This case study examined how enjoyment of and transportation into World Cup broadcasts affected WhatsApp use on a second screen. The authors hypothesized a negative correlation between World Cup enjoyment and WhatsApp use (both match r...

Full description

Bibliographic Details
Main Authors:	Elishar-Malka, Vered (Author), Ariel, Yaron (Author), Weimann-Saks, Dana (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2021.
Series:	SAGE Business Cases.
Subjects:	Social media and television > Case studies. Consumer behavior > Case studies. Television broadcasting of sports > Case studies. Consommateurs > Comportement > Études de cas. Émissions sportives télévisées > Études de cas. Consumer behavior Social media and television Television broadcasting of sports Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HM742 .E45 2021

HM742 .E45 2021	Available