Strategizing to survive economic uncertainties : Maruti Suzuki India /

Sales of cars at Maruti Suzuki India (MSI) were zero in April 2020 due to COVID-19. To survive the economic crisis, MSI developed an innovative strategy based on a subscription model. Will the same strategy that stabilized the company also foster its growth as the economy recovers? During the pandem...

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Bibliographic Details

Main Authors:	Chakraborty, Uttam, active 2023 (Author), Biswal, Santosh Kumar, 1979- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE Business Cases.
Subjects:	Crisis management > Case studies. Strategic planning > Case studies. Gestion de crise > Études de cas. Planification stratégique > Études de cas. Crisis management Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book