Supplier-retailer "marriage"--can it be blissful through category management? /

In this case study, the concept of "Category Management" is explained with the support of data for the easy understanding of students. Though the data is fictitious, the scenario under discussion is realistic and has been customized for cementing this important marketing concept.

Bibliographic Details

Main Author:	Iyer, Lakshmi S. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE Business Cases.
Subjects:	Marketing > Case studies. Marketing > Études de cas. Marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book