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Microsoft Surface Hub 2S : the higher-education market opportunity /

The Surface Hub 2S, a video-based collaboration device, had been initially designed for the corporate market. In late 2020, Jon Worsley, senior director of hardware program management at Microsoft, and Frank Buchholz, senior product marketing manager for Surface devices, were exploring a new opportu...

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Bibliographic Details
Main Authors: Sawhney, Mohanbir S. (Author), Goodman, Pallavi (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2021.
Series:SAGE Business Cases.
Subjects:
Product management > Case studies.
Marketing > Management > Case studies.
Product design > Case studies.
Produits commerciaux > Gestion > Études de cas.
Marketing > Gestion > Études de cas.
Conception de produit > Études de cas.
Marketing > Management
Product design
Product management
Electronic books.
Case studies
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Call Number: HF5415.15 .S29 2021
 
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HF5415.15 .S29 2021 Available