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Mooti Fashion Limited : revisiting the channel strategy /

Mooti Fashion Limited (MFL) is a reputable domestic player in the Indian innerwear industry. While its performance in the economy and mid-segment, with brand Mooti, has been commendable, MFL is struggling to make its mark in the premium segment with the StyleX brand. With the increasing brand consci...

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Bibliographic Details
Main Authors: Mandal, Madhu (Author), Trivedi, Sunil Dutt (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
Subjects:
Underwear industry > India > Case studies.
Marketing channels > India > Case studies.
Sous-vêtements > Industrie > Inde > Études de cas.
Circuits de distribution > Inde > Études de cas.
Marketing channels.
Underwear industry.
India.
Electronic books.
Case studies.
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Call Number: HD9969.U6 M66636 2022
 
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