Lipton Clear Green : way forward /

Lipton Clear Green is a vitalizing, refreshing beverage that gained access to the Egyptian market in 2006. It is the best-selling green tea brand in Egypt. However, the latest Lipton Clear Green Consumer (LCG) Report recommended that LCG needed to refine its target market and positioning. Further, L...

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Bibliographic Details
Main Authors:	Mourad, Maha (Author), Alqersh, Mai (Author)
Format:	eBook
Language:	English
Published:	London : El Khazindar Business Research and Case Center, The American University in Cairo School of Business, 2022.
Series:	SAGE Business cases.
Subjects:	Target marketing > Egypt > Case studies. Beverage industry > Egypt > Case studies. Cibles (Marketing) > Égypte > Études de cas. Beverage industry Target marketing Egypt Electronic books. Case studies
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Call Number:		HF5415.127 .M68 2022

HF5415.127 .M68 2022	Available