Evaluating the use of sense of place as a business strategy in the marketing and promotion of craft beverage tourism /

In the highly competitive market of Craft Beverage Tourism, many entities utilize their distinctive geographic identifiers to market their unique sense of place to their customers. Examples include the names of the business and products, labeling that reflects their location or local ingredients use...

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Bibliographic Details

Main Authors:	Albano, Donna (Author), Lolli, Jeffrey (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2021.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) > Case studies. Microbreweries > Case studies. Stratégie de marque > Études de cas. Microbrasseries > Études de cas. Branding (Marketing) Microbreweries. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book