Innovations of loyalty programs in the hotel industry /

Many hotels offer loyalty programs to increase customer revisits and to gain customer loyalty. Hoteliers see the important role of loyalty programs in obtaining the sustainability and staying competitive in the customer-oriented service market. Traditional loyalty programs usually adopt point-system...

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Bibliographic Details

Main Author:	Zhang, Tingting, active 2021 (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2021.
Series:	SAGE business cases.
Subjects:	Customer loyalty programs > Case studies. Hospitality industry > Case studies. Fidélisation > Études de cas. Accueil (Tourisme) > Études de cas. Customer loyalty programs. Hospitality industry. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book