Cult.Fit : freemium pricing during COVID-19 /

This case describes how Cult.fit (formerly known as Cure.fit), a health and wellness company in India, responded to the challenges of the COVID-19 pandemic through the early launch of their freemium app. The second quarter of 2020 was a tough time for Cult.fit founders Mukesh Bansal and Ankit Nagori...

Full description

Bibliographic Details
Main Authors:	Saini, Kavya (Author), Sharma, Gargi (Author), Pandey, Neeraj (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Subscription business > Case studies. Pricing > Case studies. Physical fitness centers > Case studies. COVID-19 Pandemic, 2020- > Case studies. Prix > Fixation > Études de cas. Centres de mise en forme > Études de cas. Pandémie de COVID-19, 2020- > Études de cas. Physical fitness centers. Pricing. Subscription business. Since 2020 Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HF5417.6 .S25 2022

HF5417.6 .S25 2022	Available