Roaming Rooster : how social media bolstered a fried chicken restaurant's success /

Founded in 2015 by an immigrant Ethiopian family, Roaming Rooster was originally billed as a healthier, responsibly raised version of fried chicken served from food trucks. Their fried chicken exploded in popularity after a customer's tweet went viral in late August of 2019. Ever since the vira...

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Bibliographic Details
Main Authors:	Nowroozi, Behdad (Author), Kavon, Behdad (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Internet in publicity > Washington (D.C.) > Case studies. Praise in social media > Case studies. Advertising > Restaurants > Washington (D.C.) > Case studies. Food trucks > Washington (D.C.) > Case studies. Internet dans la publicité > Washington (D.C.) > Études de cas. Camions de cuisine de rue > Washington (D.C.) > Études de cas. Advertising > Restaurants. Food trucks. Internet in publicity. Praise in social media. Washington (D.C.) Electronic books. Case studies.
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Call Number	Status	Get It
Call Number:		HF6146.I58 N69 2022

HF6146.I58 N69 2022	Available