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Designing a communication strategy for increasing public transit use : a case study of the Nashville MTA system /

This case study examines the declining ridership of the public bus in Nashville, Tennessee. Sam is working for the Nashville Metropolitan Authority (MTA), which services Nashville and the surrounding metropolitan area known as Middle Tennessee. Sam has been tasked with creating a campaign to increas...

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Bibliographic Details
Main Authors: Priddis, DeAnne (Author), Asbury, Mary Beth (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Urban transportation > Planning.
Local transit > Tennessee > Nashville.
Transports urbains > Planification.
Transports publics > Tennessee > Nashville.
Local transit.
Tennessee > Nashville.
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Call Number: HE305 .P75 2021
 
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HE305 .P75 2021 Available