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Bold and beautiful : Ulta Beauty thriving in the retail apocalypse /

In the mid-century decades following World War II, a gap existed in the cosmetics retail marketplace. Consumers could obtain cheap products of questionable quality at their neighborhood drugstore or dollar store, or they could visit high-end department stores in malls to shop for upscale, exclusive...

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Bibliographic Details
Main Author: Maamoun, Ahmed (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Sephora (Firm) > Case studies.
Cosmetics industry > United States > Case studies.
Strategic planning > Case studies.
Cosmétiques > Industrie > États-Unis > Études de cas.
Planification stratégique > Études de cas.
Cosmetics industry.
Strategic planning.
United States.
Electronic books.
Case studies.
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Call Number: HD9970.5.C674 U48 2021
 
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